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Marketing
experts only
So that will be everyone then
In the same way that being capable of toasting a sandwich doesn’t make you a chef, nor does having an Instagram account make you a social media expert.
While marketing isn’t rocket science it is very easy to do it badly. We are entertained every year with examples of even the biggest brands in the world getting it wrong.
This unfortunately invites Ad Agencies, Creative Agencies, Brand Agencies, Content Agencies and Influencer Agencies to all pitch their version of this years solution. Also not forgetting technology companies with their silver bullets in the form of CRM platforms, programmatic automation and our personal favourite geo-demo-AI hyper targeted data segments.
At GuideMe GuideYou we know the jargon, so can cut through it for you. Your company might need some of the above services or you might not, we are here to help you find which path is right for you.
Reality Check
Is your marketing actually helping your sales? Some of the most unsuccessful campaigns start with a lack of clarity around what will drive success for the business.
It might sound a little cliché but the GuideMe GuideYou process begins with understanding not just the type of business you are but also what you could be to your customers. While that might seem like an obtuse point, don't forget Amazon started as an online marketplace for books.
Know your Offering
How does your business make money? Simplify the story and amplify it.
Know your Audience
Who buys that type of product or service and why should they care about yours?
Know your Goal
Attempting to own X% of any market can be foolhardy, be ambitious but be realistic.
Services
All of our services are provided on a day rate, à la carte basis and we really mean that. We understand consultancies tend to say they offer this and then proceed to, without fail, present a minimum term retainer. GuideMe GuideYou operates differently.
We start with a chemistry meeting to understand where we can drive a benefit for your business. Then we move to either answering a brief if you have one ready or an immersion session where we can scope out the best way to move forward.
While we prefer to be fluid and tailor our approach to your needs, below are a selection of some of the areas we have covered for other clients.
Business Audit
In our experience while customers can vary, what makes a business profitable doesn’t. We deliver an objective perspective that is hard to identify when directly involved in a business.
Customer Analysis
One of the single hardest jobs in marketing is to understand "has it worked?" If you have accurate attribution and a clear customer journey that question is a lot easier to answer.
Strategy Planning
Does your marketing rollout match the sales strategy and your product roadmap? All plans need to be flexible but clear direction is essential and something we specialise in.
Content Services
All content was not created equal and good assets can quickly become very expensive. We have worked with some of the best in the business and can help deliver your content for amazing value.
CONTACT
If you have been inspired to reach out, make contact or you just want to have a chat about how we could help.
Please fill out the form or email us directly and we will be in touch imminently.